TANGO ICE BLAST

Tango has been delighting taste buds since 2001 with its frozen slush drink range known as Tango Ice Blast. Available in a variety of mouth-watering flavors like blue raspberry, cherry, and lemon, Tango Ice Blast has become a go-to treat for refreshment seekers everywhere.

In a world dominated by social media, Tango recognized the need to connect with the next generation of consumers – Gen Z. With this demographic spending a significant amount of time on social platforms, Tango aimed to create brand awareness that was not only fun and captivating but also resonated with the interests and behaviors of this tech-savvy audience.

As the motion designer and video editor for Tango Ice Blast, my mission was clear: to create engaging and interactive social media content that would capture the attention of 16-24-year-olds. Working on the “Do It In The Dark” social campaign, my task was to produce animated content promoting different flavors of Tango Ice Blast across TikTok, Facebook, and Instagram. It was crucial that the content resonated with the target audience, conveying a sense of fun and trendiness that would make Tango Ice Blast the next big thing among Gen Z.

I began by immersing myself in the world of Gen Z, understanding their preferences, and the type of content that resonates with them. Using Adobe After Effects for motion design and Premiere Pro for editing, I crafted a series of fun and interactive animations that showcased Tango Ice Blast in a way that appealed to the target audience. Incorporating elements like vox pops of YouTubers and the public enjoying the product, along with social media metrics like comments, likes, and reposts, I created content that felt authentic and relatable to Gen Z social media users.

The results were beyond expectations. The social media campaign garnered significant engagement from the target audience, with Tango Ice Blast quickly becoming a trending topic among Gen Z consumers. The fun and interactive nature of the content resonated with users, driving brand awareness and positioning Tango Slush Puppie as a must-have refreshment option for the younger demographic. As a result, Tango successfully tapped into the social media landscape, establishing itself as a new trendsetter in the eyes of Gen Z consumers.