plant pioneers

Plant Pioneers isn’t just another vegan brand – it’s a movement. They’re all about giving customers the chance to savor their favorite dishes with plant-based alternatives, making vegan living more accessible and enjoyable.

With the launch of a new product, the “No Pork Pies,” within their vegan range, Plant Pioneers aimed to generate excitement among customers while showcasing the diversity of their offerings. They needed a piece of content that would not only introduce the new product but also exceed performance benchmarks, particularly on social media platforms.

As the motion designer and illustrator for Plant Pioneers, my mission was clear: create captivating content that would bring the “No Pork Pies” to life and ignite enthusiasm among customers. The content had to embody the light, relaxed vibe of summer, evoking feelings of cheer, sunshine, and outdoor enjoyment.

Utilizing Adobe Illustrator and After Effects, I meticulously crafted illustrations and animations that captured the essence of a sunny summer day. From cheerful birds to idyllic picnic scenes in the park, every detail was designed to resonate with the audience and draw them into the world of Plant Pioneers. The content was tailored specifically for Instagram stories and Facebook, ensuring maximum engagement and visibility.

The response was phenomenal. The Instagram story and Facebook animation exceeded expectations, drawing in new and engaged followers to the Sainsbury’s Vegan range. The content successfully conveyed the excitement and allure of the “No Pork Pies” launch, driving interest and sales while enhancing Plant Pioneers’ reputation as a leading provider of delicious plant-based options.