anglian water

Anglian Water serves as a vital provider of water supply, sewerage, and sewage treatment services in the East of England. With a commitment to ensuring clean water for communities and environmental sustainability, Anglian Water plays a crucial role in the region’s infrastructure.

Anglian Water sought to launch their new campaign, ‘Love Every Drop,’ aiming to highlight their efforts in supporting communities across the UK. The goal was to create a promotional video that effectively communicated their mission and showcased the impact of their initiatives, conveying a sense of movement and energy while engaging viewers emotionally.

As the edit producer and video editor for Anglian Water, my mission was clear: to produce a compelling commercial that captured the essence of the ‘Love Every Drop’ campaign. Utilizing Premiere Pro, my task was to edit and color grade the footage to convey a sense of movement and pace, incorporating both filmed and stock footage. Additionally, I was responsible for adding a voice-over and blending it seamlessly with a music bed to enhance the emotional impact of the video.

I began by immersing myself in Anglian Water’s mission and values, understanding the significance of their work in supporting communities and preserving the environment. Using a combination of filmed footages and carefully selected stock footages, I crafted a narrative that showcased Anglian Water’s commitment to their cause. Employing editing techniques to create a sense of movement from left to right, I ensured that the video captured the viewer’s attention and kept them engaged throughout. The addition of a voice-over, expertly mixed with a music bed, further enhanced the emotional resonance of the video, leaving a lasting impression on viewers.

The commercial received positive feedback from both Anglian Water and viewers alike, effectively conveying the message of the ‘Love Every Drop’ campaign and highlighting the company’s contributions to communities across the UK. By engaging viewers emotionally and showcasing Anglian Water’s mission in a compelling manner, the video succeeded in raising awareness and generating support for their initiatives. Overall, it reinforced Anglian Water’s reputation as a responsible and impactful provider of essential services, leaving a lasting impression on audiences.