who
Vitality isn’t your ordinary insurance company. They’re a unique breed, known for rewarding healthy choices and providing comprehensive protection.
the goal
Vitality aimed to spotlight healthy meal options within their community while fostering ongoing engagement with current members and attracting new ones to the fold.
the mission
As Vitality’s video editor, my mission was clear: bring their vision to life through engaging video content that resonated with their audience.
the solution
Harnessing the power of Premiere Pro and After Effects, I crafted a series of social media edits titled ‘The Secret Ingredient is People.’ These videos showcased mouthwatering and nutritious meals, distributed across Facebook, Instagram, and Vitality’s online Magazine.
The Results
The impact was tangible. Our videos sparked lively discussions within the community, with members eagerly sharing their own healthy recipes and tips. Not only did the campaign promote healthy eating, but it also strengthened Vitality’s brand identity, attracting new members who were drawn to the message of health and wellness.
platforms used
