Viaplay commercial

Viaplay Group is the force behind Viaplay, a leading streaming service based in Stockholm. Renowned for its diverse range of original Scandinavian drama, gripping sports entertainment, and acclaimed movies, Viaplay offers a compelling array of content for audiences.

With a new lineup of entertainment programs hitting their platform, Viaplay Group sought to create a trailer that would not only showcase their offerings but also reflect the essence of their brand. They needed a professional color grade that would seamlessly integrate with their brand guidelines, enhancing the visual appeal of their promotional material.

As the grader for Viaplay Group’s trailer, my mission was clear: to infuse the video with a vibrant, warm grade that resonated with Viaplay’s imagery and captured the attention of their audience. Utilizing Adobe Premiere Pro’s Lumetri Color Grading tools, my task was to enhance the saturation and contrast of the footage, ensuring it stood out and aligned perfectly with Viaplay’s branding.

I began by carefully analyzing Viaplay’s brand guidelines and visual identity, ensuring that the color grade would complement their existing imagery. Using Adobe Premiere Pro, I meticulously color corrected the footage, fine-tuning each frame to achieve the desired aesthetic. To add vibrancy and warmth to the trailer, I employed strategic adjustments to saturation and contrast, enhancing the overall visual impact of the video while staying true to Viaplay’s brand identity.

The trailer received an overwhelmingly positive response from both Viaplay’s audience and stakeholders. The vibrant, warm color grade not only caught the eye of viewers but also reinforced Viaplay’s brand image as a dynamic and engaging streaming service. As a result, the trailer effectively promoted Viaplay’s new entertainment programs, driving excitement and anticipation among subscribers and attracting new viewers to the platform.