sainsbury’s gtkoc

Sainsbury’s stands as one of the UK’s largest supermarket chains, playing a significant role in the country’s retail landscape with a considerable market share. Renowned for their wide range of products and commitment to quality, Sainsbury’s is a trusted destination for shoppers nationwide.

Sainsbury’s recognized the importance of understanding their customers’ shopping habits in order to better serve their needs. With this in mind, they sought to create a training and instructional explainer video, titled ‘Getting to know our customers,’ for internal communication purposes. The goal was to educate Sainsbury’s employees about customer data and behavior, providing valuable insights that would inform decision-making and enhance the overall shopping experience.

As the motion designer and illustrator for Sainsbury’s, my mission was clear: to create engaging character illustrations and assets, and then animate them using After Effects, for the ‘Getting to know our customers’ explainer video. Utilizing Adobe Illustrator for illustrations and After Effects for animation, my task was to bring the data to life in a visually compelling and easily understandable way, ensuring that Sainsbury’s employees gained valuable insights into their customers’ shopping habits.

I began by immersing myself in Sainsbury’s customer data, gaining a thorough understanding of their shopping habits and preferences. Using Adobe Illustrator, I meticulously crafted character illustrations and assets that would resonate with viewers and effectively convey the message. Once the illustrations were complete, I animated them using After Effects, bringing movement and life to the data in a visually engaging manner. Through strategic animation and storytelling, I ensured that the video captured the attention of Sainsbury’s employees and effectively communicated the key insights about their customers’ behavior.

The explainer video received positive feedback from Sainsbury’s employees, who found the information valuable and easy to understand. By providing insights into customer data and behavior, the video empowered employees to make informed decisions and better serve Sainsbury’s customers. Overall, the video reinforced Sainsbury’s commitment to understanding their customers’ needs and enhancing the shopping experience, contributing to the company’s continued success and growth in the retail market.